ABOUT US

MILLISSA MATHAI

Millissa Mathai is a digital marketing & social media consultant, educator and author based in New York City. She is the founder of Mathai & Co. a digital agency that helps leading and emerging luxury brands across the globe with social media strategy, content development, management, engagement, and digital advertising.

SERVICES

**SOCIAL MEDIA**
STRATEGY
MANAGEMENT
CONTENT CREATION
PHOTOGRAPHY
REPORTING
INFLUENCER OUTREACH

**DIGITAL MARKETING**
SOCIAL MEDIA ADVERTISING
GOOGLE AD CAMPAIGNS
YOUTUBE MARKETING

**BRANDING**
BRAND STRATEGY
LOGO DESIGN
GRAPHIC DESIGN
AD DESIGN
WEB DESIGN
PACKAGING
LOOK BOOKS

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Our Clients

PANDORA TIMES SQUARE & HERALD SQUARE

We helped our client Pandora Times Square & Pandora Herald Square develop their online marketing strategy from the ground up. We began by developing a website for the store which serves as a hub for all digital marketing initiatives to lead to. We implemented a strong email capture program on the website and managed all email correspondence with the store's customer base of over 100,000 subscribers.

We then worked on the store's social media strategy from producing professional photo shoots for social media imagery to tapping into New York's top bloggers to visit the store and try on the jewels. We managed the store's social media accounts and CRM. By using various digital marketing strategies we increased the stores' social media presence by over 500%, grew the engagement on posts and created an overall look-and-feel for the brand's social media presence.

ANATOLI JEWELRY

Anatoli came to us as one of the jewelry industry’s veteran brands just starting off on social media. Along with social media management we built Anatoli's social media strategy from the ground up and deployed an aggressive advertising campaign to help the brand grow rapidly. We were also tasked with the production and creative direction of lifestyle shoots for the brand’s social media pages and other marketing initiatives..

TRUE GAULT

We developed a comprehensive digital marketing campaign to help garner True Gault's first 1000 app testers. We also managed the brand's social media presence and influencer outreach increasing the brand’s following and engagement rates.

DERMARCHÉ LABS

Dermarché Labs is a new line of skincare founded by the industry experts who developed Restylane that launched last year and is available at retail giants including SEPHORA, SpaceNK, Net-a-Porter and more. The brand came to us without a social media strategy or custom social media content. We developed and executed a social media plan with strategies catered to the brand's goals and demographics for Facebook, Twitter, and Pinterest.

MARIA CANALE

25 Years ago, MARIA CANALE began her journey in jewelry design with a passion for creating effortless works of art that withstand time. Today she continues her commitment to design timeless pieces that are rooted in love, authenticity and ease. Mathai & Co. developed Maria Canale's social media strategy from the ground up. We managed full production photo shoots for the brand's social media content along with creating custom graphics and videos for social media use. We also managed all of the brand's social media channels and campaigns.

RARE CARAT

Our client RARE CARAT is a startup that allows you to search for diamonds from the most trusted diamond retailers across the country. We created and completely managed Rare Carat's social media presence from the ground up. We managed all facets of Rare Carat’s social media including content creation, posting, community management and reporting. Since Rare Carat is a service company we got creative and developed unique graphics, memes and videos in-line with the brand's aesthetic as well as managing the production of professional photo shoots with NYC photographers and models to develop gorgeous photos for Rare Carat's social media pages. Since Rare Carat is a startup we focused heavily on building the number of followers on all networks rapidly as possible while defining the brand's look and feel.

csarite

CSARITE is one of the rarest gemstones on earth; 10,000 times more rare than a diamond and one of the only five gemstones in the world with the ability to change color. Mathai & Co. manages Csarite's social media presence as well as content creation including full production photo shoots to capture the brand's designer collections and custom graphics to promote the brand's UVPs.

PLATINUM BORN

PLATINUM BORN is the world’s first collection of exclusively platinum jewelry. We were approached by the company at the conception of the brand and contracted to help the brand build their social media presence from the ground up. We helped the brand build out all of its social media platforms including Facebook, Instagram, Twitter & Pinterest through content creation, posting & management, Community management and reporting. We also managed the brand’s social media advertising campaigns and influencer placements.

GAVÉE GOLD

GAVÉE GOLD is an all natural luxury skincare collection by Tiffany Anderson. We were tasked with revamping GAVÉE GOLD’s social media presence by giving all of the social media networks a new look and feel through custom photography and graphics art directed and produced by our team. We also helped the brand manage their social media presence, grow their following and engagement rates.